I'm lovin it

I wanted to take this picture because of two reasons: First of all, I think its interesting to see how global companies like Mc Donalds can use the exact same advertisement campaign in every country around the world. Are countries becoming so similar nowadays that companies don't even need to adjust there PR to local cultural characteristics?
Secondly, I think the picture expresses the huge changes the chinese society is undergoing at the moment. Opening the chinese market to companies like Mc Donalds will have an enormous influence on the chinese culture.